CASE STUDY · PEDIATRIC DENTISTRY · INDIANAPOLIS,IN
Speedway Pediatric Dentistry turning the ads off to build something that actually works
Pediatric dental marketing · SEO · Social media · Google & Meta Ad
“Shiny reports are easy to sell. Results take longer and they are worth every bit of the wait.”
By the time Speedway Pediatric Dentistry found XOB, they had already been through several marketing agencies. Each one came with promises, and each one left behind a mess that the next one had to sort through. That pattern is more common than most business owners realize and it is one of the more frustrating situations we walk into as a team.
THE CHALLENGE
Flashy reports. Wrong results.
The most recent agency before XOB was a large, well-known name in dental marketing. Flashy reports. Impressive technology. Sophisticated lead funnels. On paper, it looked like exactly what a growing pediatric practice needed.
In reality, the leads coming in were the wrong leads. Families outside the practice’s demographic, inquiries that went nowhere, and thousands of dollars spent chasing numbers that looked good in a dashboard but never translated to real patients in real chairs.
Multiple prior agencies leaving behind unresolved messes
Ads running with no SEO foundation underneath them
Google essentially didn't know the practice existed
Wrong patient demographics coming through paid ads
Thousands spent with no real patient growth to show for it
OUR STRATEGY
We turned the ads off.
Before a single digital dollar goes back into paid advertising, the foundation has to be solid. The website had no front end or back end SEO optimization. Google essentially did not know this practice existed. So we got to work the right way repairing the website, building out intentional SEO, writing blogs, and layering pages with purpose.
Slow, unglamorous, necessary work.
The turning point: Over time, Speedway Pediatric Dentistry began appearing in organic search results without a single paid ad running. That was the signal we were waiting for. Once Google understands who you are, what you do, and who you serve, paid advertising becomes a multiplier rather than a lifeline.
That is when we turned the ads back on.
THE OUTCOME
Every digital dollar now works harder.
Now every dollar spent in paid advertising works harder because the groundwork beneath it is real. No inflated lead counts. No wrong demographics. Just a practice that is finally visible to the right families in the right places.
Ads turned off first
We paused paid spend to fix the broken foundation underneath before spending another dollar.
SEO built from scratch
Website repaired, blogs written, pages layered with purpose slow, intentional, necessary.
Organic visibility achieved
The practice began ranking without paid ads the signal that the foundation was finally solid.
Ads back on properly
Paid advertising relaunched as a multiplier on top of a real SEO foundation reaching the right families.
READY FOR YOUR OWN TRANSFORMATION
Let's build something aligned.
Book a free strategy call and let’s talk about what your business actually needs.