CASE STUDY · BOUTIQUE HOSPITALITY · BEAUFORT, SC
City Loft Hotel helping a beautiful property finally be found
Beaufort, South Carolina · SEO · Social media · OTA management
“A great product still needs a great strategy behind it.”
When City Loft Hotel came to XOB, they had something truly special a gorgeous boutique property right in the heart of Beaufort, South Carolina. The problem? The world just wasn’t finding them.
Their online presence had been left on the back burner for too long. Social media was inconsistent, third-party booking profiles had been neglected, and the website had been quietly falling apart while a company charged monthly to manage it.
THE CHALLENGE
A stunning hotel hiding in plain sight.
In the hospitality world, platforms like TripAdvisor, Booking.com, and Expedia are not optional. They are where travelers make decisions. City Loft’s profiles on these platforms had been neglected to the point where it was quietly costing them reservations.
The website situation was a story of its own broken links, corrupted files, and a backend that had been ignored for far too long. After months of attempting to clean it up, the decision was made to rebuild from scratch.
Social media inconsistent and not connecting with travelers
OTA profiles neglected costing reservations silently
Website had broken links and corrupted files
Paying for hosting/management with no work being done
Not ranking for key booking-intent searches
A note for business owners: You can host your own website for around $300 a year. If a company is charging you $500 a month and your site looks like no one has touched it, that is worth a second look. Know what you are paying for.
OUR STRATEGY
Make them feel Beaufort. Let City Loft be the obvious choice.
People do not book a trip because of pretty bed photos. They book because a place makes them feel something. Our social media strategy shifted the focus from polished hotel images to Beaufort itself, the waterfront, the restaurants, the history, the charm, and the hidden gems that make someone say “I need to go there.”
We rebuilt their website from scratch and optimized it to rank for searches that actually drive bookings terms like “boutique hotels in Beaufort SC” and “where to stay in Beaufort South Carolina.” And we rebuilt their OTA profiles so that when travelers landed there, the listing matched the quality of the property.
Website rebuilt
Full rebuild from scratch after the old site was beyond repair.
SEO optimized
Ranking for booking-intent searches in the Beaufort market.
Social reimagined
Content focused on the destination making travelers feel Beaufort first.
OTA profiles rebuilt
TripAdvisor, Booking.com, and Expedia listings brought up to the property's standard.
THE OUTCOME
More visibility. More engagement. More guests.
The shift was real. More visibility, more engagement, and more guests finding their way to a hotel that truly deserved to be found. City Loft Hotel is a reminder that a great product still needs a great strategy behind it. XOB was glad to be that strategy.
READY FOR YOUR OWN TRANSFORMATION
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