CASE STUDY · PEDIATRIC DENTISTRY · ATLANTA, GA
Children's Dentistry of GA from 9 keywords to 97 in under 60 days
Chastain, Atlanta · SEO · Google Ads · New patient growth
“When a client comes to us after a bad experience with another agency, the work is never just strategy. It is also trust repair.”
When Children’s Dentistry of GA at Chastain came to XOB, they had already been through the wringer. A larger agency had launched the practice but with too many moving parts and too many hands in the mix, things were falling through the cracks. Thousands of dollars had been spent, and leads simply were not coming in.
That is something we see more often than we would like. Trust repair takes time, and it deserves to be taken seriously.
The phones were already ringing. The community already knew his name. But the brand online did not reflect the brilliance, personality, experience, or future of the practice.
THE CHALLENGE
A practice that Google could barely understand.
The website looked fine on the surface. But a pretty website only gets you so far. What happens behind the scenes is what tells Google who you are and whether you are worth showing to searchers.
When XOB Marketing took over, the site had been live for five months. In that time, Google had only identified nine keywords associated with it. For a pediatric dental practice in one of Atlanta’s most competitive markets, that is essentially invisible.
Previous agency failed to deliver leads despite significant spend
Only 9 keywords identified by Google after 5 months live
No intentional front or backend SEO strategy in place
Competing in one of Atlanta's most competitive markets
Trust damaged from prior agency experience
OUR STRATEGY
Intentional front and backend SEO brick by brick.
Google crawls websites daily trying to understand them. If the backend has no SEO communicating what a business does, and the front-facing content is not reinforcing the same keywords, Google simply will not promote it. It cannot connect the dots if the dots were never placed intentionally.
We rebuilt the SEO foundation from the inside out aligning backend technical structure with front-facing content to create a clear, consistent signal to Google about exactly who Children’s Dentistry of GA is, what they offer, and who they serve.
THE OUTCOME
9 keywords to 97 in under 60 days.
9
Keywords when XOB took over
97
Keywords within 60 days
<60
Days to achieve growth
400+
Competitor keyword benchmark
Competitors in this market are sitting between 400 and 1,500 keywords, so there is still meaningful ground to cover. This is an active, ongoing project, and the growth trajectory in such a short window, in such a major metropolitan market, is worth talking about.
“We are just getting started here and we are manifesting the biggest chapter of this practice’s growth story.”
READY FOR YOUR OWN TRANSFORMATION
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